Todays first meeting involved the design of a marketing communication to be sent out by a company to its customers. The team's goal was to improve the open rate of the communication and it was decided that the asset would have to be re-designed. Next comes the challenge of pitching the re-design to the company.
After this, I was left with a large chunk of time during which I worked on my case studies.
Later this afternoon, I have a meeting over at NYU with George Agudow at the schools ITP program. I am very interested in their graduate program and I hope to learn more.
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